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Best Place to Put a Logo for Brand Recognition

logo brand

Are you thinking about where you should place your team’s logo on a uniform? Or perhaps your business’ logo on a polo shirt? Logo placement is a huge part of the apparel business. The placement of any custom embroidery on clothing plays a significant role in promoting the brand’s image.

Many companies order custom shirts with embroidery for their logo or design. Once you’ve decided where to place your logo, you can browse through the suppliers of custom embroidery in Melbourne and contact them to place your order.

There are five main locations to consider while placing a brand’s logo on a top: left chest, right chest, back, sleeve and directly below the collar on the back. In this article we’ll discuss the pros and cons of logo placement to help make your selection easier.

1. Logos printed or embroidered on the left chest

This is the most popular position chosen by a number of companies for their employee workwear. A logo placed on the left chest or pocket area is highly visible, increasing the exposure of the company brand. Clothing companies like Nike, Puma, Tommy Hilfiger, etc. often use this corporate t-shirt printing idea for their designs. This is considered to be a classic and sophisticated way to display your company logo to the world whether it’s corporate wear or sporting apparel. However, it is recommended that the logo shouldn’t be larger than 4” by 5”, although most of them are smaller than this size anyway.

2. Logos embroidered or printed on right chest

Although similar to previous placement – and still highly visible – the right chest placement is not as often used as the left side of the chest. Despite this, it is still bound to catch a few eyes for its unusual positioning, and you can find many suppliers of embroidered shirts simply by searching online “custom t-shirt embroidery near me” and you will find many suppliers near your place who offer this placement. However, in uniforms such as sport shirts, this placement is not recommended as for players who are more commonly right-handed this positioning may become obstructed during play.

3. Logos imprinted or embroidered on the back

This location is the most suitable for you if you want to draw attention to your company. A large company logo on the back of a shirt is a great choice and is sure to create waves at corporate events, large public gatherings, or during marketing events. This design works best in a large size, preferably about 10-12 inches wide. Large logos are typically done with screen printing rather than embroidery for cost-effectivity. However, if you choose embroidery it certainly won’t go unnoticed. Embroidery creates a three-dimensional effect making the logo “pop”!

4. Logos embroidered on the sleeves

Placing your company’s custom embroidery logo on the sleeves of the shirt is more of a subtle approach to branding. You can often see sponsor’s logos on the sleeves of event staff and sport teams. This location allows you to send your brand motto more discreetly. It is best used in giveaway clothing where the recipient doesn’t necessarily have to be your employee. The recipients are more likely to wear the garment and provide free advertisement if they aren’t’ loudly associating themselves with your company, this could be actively generating awareness of your brand without you even trying!

5. Logos embroidered immediately below the back of the collar

Just like the sleeves, a logo placed below the back of the collar is far less conspicuous than other placements. It is more suitable if you want your company to take a less aggressive approach to your branding. It is a good secondary position for trade shows as the placement makes it a walking advertisement for your company. Therefore, logos placed here, like the previous one shouldn’t be more than a few inches in size. If your back is to a prospective customer, they can still identify your brand.

Think carefully about your placement as it indicates what your brand is trying to achieve. Find a supplier and order your custom apparel today!

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