It’s no secret that Instagram is one of the fastest-growing social media platforms for businesses, with over 700 million monthly active users. With so many people utilizing the app to see what others are up to, it’s vital to have a cohesive and exciting aesthetic. Here are some tips on how you can make sure your feed looks great.
1. Add Filters to Match the Mood You Are Portraying
When you post a photo to Instagram, you can add filters to change the look and feel of the photo. You want to make sure that you are using filters that match the mood you are trying to portray. For example, if you are posting a photo of beauty and makeup guides for 2022 and want to come across as professional and polished, use a filter that will enhance the colors of your photo rather than muting them.
2. Use Hashtags
Hashtags are a great way to reach a broader audience on Instagram. When you use hashtags, your photo will show up in the feed of anyone who is following that hashtag. You want to make sure that you are using hashtags relevant to your brand and your target audience. Also, hashtags can help your photos appear in the “popular” feed.
3. Use a Unique Profile Picture
When people come across your business on Instagram, you want them to know it’s yours immediately. Using a unique profile picture is the easiest way to accomplish this. This will also be important when introducing new people to your brand. Your profile picture should be a photo that represents your brand as a whole.
4. Take a Variety of Photos
It’s essential to have a cohesive aesthetic on your Instagram, but it’s also vital that you take photos of many different types. Some of the most popular posts are “action” shots, with motion in the photo. Also, try taking videos of unique processes or products. You want to make sure you use every type of media that Instagram offers to keep your followers engaged.
5. Use Interesting and Creative Captions
Your captions are just as important as your photos. They are the perfect opportunity to tell a story or give some context to your image. You want to make sure that your captions are exciting and creative so that people will want to read them. Be creative with your captions and have fun with them.
6. Make Your Own Stories
Instagram stories are an excellent way for people to get to know your business better. You can share behind-the-scenes content, upcoming events, or products that are coming out soon. There are many different kinds of Instagram stories, so you must take advantage of them all. Stories are a great way to keep your followers engaged and interested in what you are doing.
7. Tag Friends
When you post a photo to Instagram, you have the opportunity to tag other users and brands in the picture. This is a great way to get them to see your content. You want to make sure that you order people and brands relevant to your photo. This will help you reach a broader audience on Instagram.
8. Spend Time on Your Bio
Your bio is a great place to plug your website or social media accounts. You want to make sure that you make this information clear and easy to find, so spend some time on it! Also, be sure to add a link to any of your social media accounts in the “website” section of your bio. Your bio is another way for people to get to know your brand better.
9. Take High-quality Photos
The quality of your photos matters! Many people will engage with Instagram posts based on their visual appeal. You want to make sure that you take high-end photos and edit them before posting to Instagram. Also, use a photo app like Unfold or Layout. These apps offer built-in filters and layouts, which can help your photos stand out.
Beautify Your Instagram
The world is quickly becoming dominated by images and videos rather than words. People can process visual content much faster than they can read. This is why it’s essential to take advantage of the imagery that Instagram has to offer. If you follow these tips, your Instagram is bound to look more impressive.