You’ve seen their sizzling and phenomenal runway shows, but how much do you know the queen of lingeries, Victoria Secret? Well, probably not a lot when you get to read this article!
Yes, folks! The “Incredible by Victoria’s Secret” is a sports bra equipped with a heart rate sensor which can work compatibly with most heart rate monitors in market. This puts Victoria Secret at the forefont of the digital bra technology. You can purchase these bras at $70 per piece.
Wonder who the “Victoria” is in Victoria’s Secret? Actually, no one. The company’s founder Roy Raymond thought the name evokes of his store’s stylish, English-inspired interiors… like the posh, luxurious, Victorian kind of chic.
Roy Raymond came up with the idea of Victoria’s Secret after feeling creeped out while trying to buy lingerie for his wife, inside a public department store. He opened the first Victoria’s Secret store on June 12, 1977.
We never thought that faking the address of your company’s headquarters is a legit business practice? Anyway, to bolster the company’s English image, Raymond listed a fake 19th-century-style London address to his company’s actual headquarters in Columbus, Ohio: “No. 10 Margaret Street, London.”
Victoria’s Secret is now under L Brands, a company founded and owned by business legend Leslie Wexner. He bought Victoria’s Secret chain for $1 million in 1982 (that was some big money at that time).
Apart from Victoria’s Secret, L Brands also owns Bath & Body Works, La Senza, and Pink, among others. Under Wexner’s direction, L Brands earned a whopping $11.45 billion in 2014. The media-shy Wexner himself is worth $7 billion, making him one of the richest men in the world.
Many famous Victoria Secret models have worn ridiculously extravagant bras. That started all the way in 1996, when supermodel Claudia Schiffer wore a jewelry-studded bra worth $1 millon. Since then, the values of these expensive underwears have seen skyrocketing heights every year.
According to reports, supermodels Gisele Bundchen and Heidi Klum have worn the most expensive Victoria’s Secret bras (both bras they wore were valued at $12.5 million).
Over the years, Victoria’s Secret has launched several models who became stars in their own right. In 2014, Forbes listed the highest-paying supermodels the top earners Gisele Bundchen, Adriana Lima and Doutzen Kroes.
There are Victoria’s Secret Angels from every continent, for the exception of Antartica.
In the underwear and lingerie business, no other company comes close to Victoria’s Secret’s success. It grabs about 40% share of the lingerie market, and runs over a thousand stores in the United States alone.
Apart from being a success in the United States, Victoria’s Secret continues to expand in many countries, many by way of franchisees.
Petty thieves and large-scale shoplifters often find their place in many Victoria’s Secret stores. From 2007 to 2014, shoplifters took away almost $20,000 worth of goods at a Fairfield, Connecticut store.
If you have particular big “assets” and plan to buy a bigger cup size at Victoria’s Secret, you have to pay more than other women who fit into A to D sizes. Many criticize Victoria’s Secret for this practice.