Although some styles (like the bell-bottom pants and tie-dyed shirts) were a carry-over from the late 1960s, everything else was uniquely 70s. Tennis suits, afros, short shorts, platform shoes, loud prints, sequins — you could say that 70s fashion is out of this world. Here are some of the trendsetters of the 1970s fashion
Apart from being a folk icon, Joni Mitchell was also fashion icon during the 70s. She was looked upon as the ultimate model of hippie fashion. Her tie-dye tops, long, straight, untreated hair and billowing soft robes were usually accompanied with an acoustic guitar in hand and bare feet.
Kate Bush was the queen of the unconventional, from her art and music down to her fashion. Despite that, her expressive dresses were otherwise accessible to normal girls who followed her fashion with complete confidence.
From the unconventional style of Kate Bush, we go here to the conventional style of Margaret Thatcher. Conventional but no less boring, the Iron Lady certainly knew how to create a fashion statement. She would be clad in colorful suits and bow blouses to stand out from her sharp-dressed male colleagues in every political event she attended.
Aside from riding high on the charts, the Osmonds were also looked upon as fashion icons. These talented siblings defined what the 70s fashion was really like — glittering suits, fringing and platform shoes.
These world-famous Swedish pop darlings were really dressed to kill. Gilttering hotpants, big flared pants, sequined jumpsuits, high boots, platform heels — these made up for ABBA’s trademark fashion. The band admitted that they needed to wear these ridiculous outfits for a more pragmatic reason — to avoid paying taxes in their country. Thankfully, their music stood the test of time, even if their costumes didn’t.
The 70s sex symbol and wife of director John Derek set the new trend of beach fashion when appearing in her breakthrough movie 10. Her nude-colored swimsuit and braided hair became one of the most iconic swimsuit looks of the 1970s (apart from Farrah Fawcett and her famous red swimsuit).
Speaking of Farrah Fawcett, she appeared on the famous TV series Charlie’s Angels along with Kate Jackson and Jaclyn Smith. These ladies defined the outfits of the 70s independent woman, from checkered blouses to high-waisted flare pants.
Cher released a total of 10 albums during this decade, which means she was practically ubiquitous. She treaded on every trend with aplomb, from loud prints to perms.
The front woman of the punk rock/new wave band Blondie may be a newbie in fashion, but she quickly captured the rising denim market. Her style became popular just as punk rock and new wave had begun to achieve wider recognition.
Like Cher, Diana Ross was musically prolific during the 1970s, releasing a total of nine albums. Had you lived in the 70s we are pretty sure you’ll remember her lilac eye shadow, impossible-to-ignore eyelashes, loose wrap dresses and ridiculously big earrings.
Speaking of wrap dresses which were prevalent in 70s fashion, give credit to designer Diane von Furstenberg for creating the iconic outfit in 1974. Her very original creations made her one of the sought-after fashion designers and helped her to build a fashion empire.
What would the 70s be without disco? It didn’t only set the musical trend, it also gave rise to “disco fashion,” thanks to the popularity of the 1977 landmark movie Saturday Night Fever. Since then, people not only became crazy with the music, but a lot of them also tried to copy John Travolta’s white suit and Karen Lynn Gorney’s ruffled dress before hitting the dance floor.
Successful singer/songwriter/pianist Elton John’s colorful personality was reflected on his costumes, particularly his eye wear. His tinted glasses especially became the must-have accessory in 70s fashion.
During the time when women’s lib movement was getting a second wave, Germaine Greer became a household name and a feminist icon when her book The Female Eunuch was released in 1970.