Hairdressers are one profession whose services will never not be in demand. However, that doesn’t mean it is always an easy busy to break into. It doesn’t matter how good you are, how much experience you have or how many specialist skills you have to your name. If you are not promoting your business properly to try and get new clients, you are not going to get very far.
As there are so many hair salons out there, all offering very similar services and experiences by similarly qualified and certified individuals, it is very easy for less known and less popular salons to flounder. That’s why you need to make your hair salon stand out and find unique ways to do it.
Make Things Easier for Your Clients
The old cliche of customers being always also applies for hair salon visitors. Given how rough the competition in the industry can be, it is important to accommodate the needs of one’s customers.
For example, hairstylists can use Watalook, which is an app for beauty freelancers. Using this app, they can create personal pages that work as a portfolio. Customers can then visit these pages and find all about a stylist’s services, schedule, and so on. Booking an appointment is also possible on the page.
Working for your customers and making them happy is a sure way to get a good reputation and attract more attention (in a good way) to your hair salon.
Sponsor Charity Events
One of the best ways to make your hair salon stand out in a truly unique way, while also doing something rewarding in the process is by hosting charity events. You could, for instance work in collaboration with your local unemployment office and provide free haircuts for people heading to job interviews.
Don’t Dismiss Printed Media
While you may be tempted to just do everything on Tik-Tok, Facebook, Twitter, and Instagram, you need to remember that everyone is doing the same. While we are not suggesting you abandon social media, we are suggesting that if you want to stay ahead of the crowd and stand out, you need to look for other ways to get the message out about your salon. For instance, don’t be too quick to dismiss more conventional forms of marketing and advertising as printed media like posters.
These can still be incredibly effective and will give your salon a bit of an edge if it is the only one doing it in your local area.
The thing you need to think carefully about is where you are going to put them up. As you will undoubtedly have a target audience in mind (and if you don’t, you should, as this helps define who your salon is aimed at), you will want to advertise your salon and services where those people are most likely to be. Think about hotel lobbies, local cafes, gyms, dance academies and fitness centres.
Why not try to get a local nail salon to team up with your Winnipeg hair salon. You could each offer special deals for both salons. So that if a client gets their hair done at your salon, you can offer them discounts at the nail salon and vice versa. This is a very easy way to increase the number of new clients you have, very quickly.
Start Your Own YouTube Channel
Although many people have already started doing this, most seem to use the other social media channels to promote their businesses, products, and services. Why not do something a bit different and start your own YouTube channel. When you are worrying about how much time you will have to invest in creating the raw video footage and then editing it into engaging content, you need to consider the fact that YouTube is an easy way, when used properly, to reach almost 2 billion people every day.
The best kind of content are the videos that focus on specific hairstyles that show your hairstylists working on these. As well as being informative for the viewers it also serves as a great advert for the skills of your team too.
Another idea would be to make step-by-step video guides, as these are always popular.
About video filming and editing skills, don’t worry too much. People seem to be more drawn to the videos that look less flashy and more authentic than those that have special filters and the whole nine yards.